Internet Statistic Every E-commerce Marketer Should Know In 2023

Internet Statistics Every E-commerce Marketer Should Know In 2023

In today’s world, the internet has become the foundation of e-commerce, presenting a golden opportunity for those seeking a piece of the lucrative online market. Before venturing into the world of e-commerce, understanding the internet and its dynamics is crucial. This understanding will serve as the backbone of your e-commerce business and help you develop effective digital marketing strategies.

To truly grasp the e-commerce landscape, we must delve into the world of internet statistics. These statistics shed light on how the internet operates and how people interact with it. We’ll explore key questions such as how many people use the internet, how much time they spend online, and what activities they engage in.

With a clear understanding of internet usage statistics, you can better navigate the e-commerce realm and comprehend the competition your business faces. Armed with this knowledge, you can make informed decisions and tailor your digital marketing efforts to reach your target audience effectively.

So, let’s dive into the essential internet usage statistics that every e-commerce marketer and business owner should be aware of, unlocking the potential of this vast digital landscape.

Internet Usage Statistics for E-commerce

Number of Internet Users Worldwide

As of 2022, there are 4.95 billion active Internet users globally, and this number is growing at a rapid rate of 4%. It means that nearly two out of three people on the planet actively use the internet. Understanding the sheer scale of internet users can help e-commerce businesses identify their potential customer base and the global reach of their products or services.

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Internet Access Worldwide

Currently, 65.6% of the world’s population has access to the Internet. Asia is home to the majority of internet users, followed by Africa with the fastest-growing online population. Knowing the regions with high internet penetration can guide e-commerce businesses in targeting specific markets and tailoring their strategies accordingly.

Global Mobile Internet Users

Currently, there are around 4.28 billion distinct mobile internet users worldwide, accounting for about 54.6% of the global population. This means that more than half of the people on the planet access the internet through their mobile devices. In fact, mobile phones are the most common means of internet access, generating over 80% of the total web traffic.

The dominance of mobile internet usage presents a significant opportunity for e-commerce businesses to reach a massive audience. With more than 50% of potential customers browsing the internet on their phones, it is crucial for e-commerce websites to be mobile-friendly and optimized for a seamless mobile experience. This includes having responsive web designs, fast loading times, and user-friendly interfaces to cater to the growing mobile user base.

Additionally, the continuous improvement in mobile internet connection speeds further fuels the trend. The 22% increase in mobile internet connection speeds from 2019 to 2020 indicates that more people will likely rely on their mobile devices for internet access in the future. For e-commerce businesses, embracing mobile optimization is no longer an option but a necessity to stay competitive and capitalize on the vast market of global mobile internet users.

Average Time Spent on the Internet

Internet users across the globe spend an average of 6 hours and 56 minutes online each day. This significant amount of time indicates the growing reliance on the Internet for various activities and highlights the vast opportunities for e-commerce businesses to engage with potential customers.

For e-commerce marketers, understanding how people spend their time online is essential. According to recent statistics, the most common online activities include browsing and searching for information, communicating with friends and family, staying updated on current affairs, and watching videos and movies.

Of particular importance to e-commerce businesses is the fact that 92.2% of internet users browse online retailers, 81.8% search for goods or services, and 78.6% make online transactions. Social media also plays a significant role in internet usage, with the average user spending about two hours and 22 minutes daily on platforms like Facebook and TikTok.

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Knowing how internet users allocate their online time allows e-commerce businesses to tailor their marketing strategies to target potential customers during their most active and engaged hours. This data-driven approach can lead to higher conversion rates and better engagement with the target audience, ultimately driving the success of an e-commerce venture.

Internet Usage Statistics for E-commerce
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Internet Usage in China

China boasts the highest number of internet users globally, with a staggering 1.01 billion people actively connected to the online world. This makes China a powerhouse in the realm of e-commerce and a significant player in the digital marketplace.

The growth of internet usage in China has been nothing short of remarkable. In just over 20 years, the number of internet users has skyrocketed by almost 45 times, showcasing the country’s rapid technological advancement.

For e-commerce businesses, understanding China’s internet landscape is crucial for tapping into this massive market. With over one-third of all internet users residing in China and 70% of Asia’s online population within its borders, the potential for growth and expansion is unparalleled.

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Moreover, with China predicted to achieve $1.5 trillion in e-commerce sales, more than double that of its closest competitor, the United States, the importance of catering to Chinese consumers cannot be underestimated. E-commerce businesses seeking international success must adapt their strategies to resonate with the preferences and behaviors of the Chinese market to unlock the immense opportunities presented by this internet-savvy nation.

Internet Usage in the US

In the United States, the internet has become an integral part of people’s daily lives, with 81% of adults using it every day. The widespread adoption of mobile devices has played a significant role in internet access, with 86% of Americans using a mobile device to get online regularly.

Young people are at the forefront of internet usage in the US, with around half of all adults between 18 and 29 using the internet frequently. This generation’s affinity for online activities presents a significant opportunity for e-commerce businesses to target and engage with tech-savvy consumers.

For e-commerce marketers, understanding the US internet landscape is vital. The popularity of mobile internet usage emphasizes the need for mobile-friendly e-commerce websites and tailored marketing strategies for mobile users. With the majority of US adults accessing the internet daily, it’s crucial for e-commerce businesses to create compelling online experiences and deliver targeted content to capture the attention of potential customers effectively.

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By aligning their efforts with the preferences of US internet users, e-commerce businesses can leverage the country’s vast digital market and achieve success in the competitive online landscape.

Most Popular Mobile Internet Browser

Google Chrome stands as the clear favorite among mobile internet browsers, capturing the lion’s share of the market with a commanding 62.63% market share. Its popularity is not surprising, given that the majority of mobile devices worldwide run on Android, and Chrome comes pre-installed on these devices.

In second place is Apple’s Safari, with a market share of 24.55%. While Safari is the primary mobile internet browser in the United States, it falls behind Chrome globally due to Android’s widespread adoption in other regions.

What’s remarkable is that Chrome and Safari together dominate almost 90% of the mobile internet browser market. This underscores their strong grip on mobile users’ online experiences.

For e-commerce businesses, understanding the popularity of Google Chrome and Safari is vital. Optimizing websites and digital marketing efforts for these two browsers can significantly enhance user experiences and engagement. However, depending on the target market, businesses should also consider tailoring strategies to suit other popular browsers to ensure broader accessibility and better customer reach.

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Number of Websites on the Internet

The internet is a vast and ever-expanding space, currently hosting over 1.8 billion web pages. This staggering number reflects the incredible diversity of content and information available to users worldwide.

GoDaddy stands as the dominant web hosting company, controlling 16.84% of the market share and housing over 1.76 million registered domains. Following closely are Google Cloud Web Serving and AWS Web Hosting, with market shares of 10.01% and 8.74%, respectively.

The exponential growth of websites since the early days of the internet highlights its continuous evolution and the ease with which individuals and businesses can establish an online presence. From small personal blogs to vast e-commerce platforms, the internet provides endless opportunities for sharing ideas, conducting businesses, and connecting with people globally.

For e-commerce businesses, this vast online landscape means both opportunities and challenges. Standing out amidst the sea of websites requires unique and engaging content, effective SEO strategies, and a user-friendly experience. By understanding the scale of competition and making smart digital marketing decisions, e-commerce businesses can carve a niche for themselves and thrive in the dynamic world of the internet.

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Domain Name Registrations

The internet’s popularity has led to a surge in domain name registrations, with a staggering 354.7 million domain names registered in just one quarter. This growth represents a 4.4% increase from the previous year, showcasing the continuous interest in securing online identities.

Of all the domain registrations, the “.com” and “.net” extensions hold the largest share, accounting for 40% of all registrations. These domain names are popular across various industries and interests, as evident from keywords like “libra,” “son,” “abuse,” and others frequently used in registrations.

China’s “.cn” domain is also gaining significant traction, with 23 million registrations. China’s burgeoning online population is driving the popularity of its country-code domain. Additionally, Tokelau’s “.tk” and Germany’s “.de” domains have notable registrations, with 22.5 million and 16.2 million, respectively.

For e-commerce businesses, choosing the right domain name is crucial for building a strong online brand presence. A well-chosen domain name can enhance brand recognition, search engine visibility, and customer trust. However, with the increasing competition for domain names, businesses should act promptly to secure their desired domain and take advantage of the internet’s boundless opportunities.


The internet is a goldmine of opportunities for e-commerce businesses worldwide. By understanding crucial internet usage statistics, such as the number of users, mobile internet dominance, and popular activities, businesses can craft effective digital marketing strategies. With over 6 hours of daily internet usage and an expected $5.7 trillion in e-commerce retail sales, the potential for growth is immense.

Embracing mobile optimization, targeting key markets like China and the US, and staying ahead of the competition in a sea of websites are essential steps for e-commerce success. Harness the power of the internet to unlock your business’s true potential and thrive in the dynamic world of e-commerce.

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